Media And Public Relations Department
Department Mandate:
- Communication Strategy Development: Develop and implement comprehensive communication strategies aimed at effectively disseminating information about the MDA's policies, programs, and activities This involves conducting thorough audience analysis to tailor messages appropriately and selecting the most effective communication channels to ensure maximum reach and impact while continuously evaluating the effectiveness of these strategies and making necessary adjustments based on feedback and changing circumstances
- Media Relationship Management: Manage relationships with various media outlets to ensure positive and accurate coverage of the MDA's work This includes proactively engaging with journalists, providing them with timely information, and facilitating interviews or press events while also monitoring media coverage to address any inaccuracies promptly and maintain a favorable public image for the organization
- Production of Communication Materials: Oversee the production of a wide range of communication materials, including press releases, website content, social media posts, and newsletters Ensure that all materials are professionally crafted, align with the MDA's branding guidelines, and effectively convey key messages to diverse audiences while also ensuring timely distribution through appropriate channels
- Media Inquiry Response and Crisis Management: Respond promptly to media inquiries and manage crisis communication situations effectively This involves preparing statements, coordinating responses with relevant stakeholders, and ensuring that accurate information is communicated to mitigate potential negative impacts on the MDA's reputation while maintaining transparency and accountability during challenging situations
- Public Opinion Monitoring: Monitor and analyze public opinion regarding the MDA to identify trends, concerns, or misconceptions that may affect its reputation or operations Utilize surveys, social media analytics, and other tools to gather insights into public sentiment and develop strategies to address any issues proactively while fostering positive community relations
- Spokesperson Role: Act as a spokesperson for the MDA at public events, conferences, and community engagements Represent the organization with professionalism and authority while delivering key messages that reflect the MDA's values and objectives Engage with stakeholders, answer questions, and build relationships that enhance the MDA's visibility and credibility within the community
- Team Management: Manage a team of communication professionals by providing leadership, guidance, and support in their daily activities Foster a collaborative environment that encourages creativity and innovation while setting clear performance expectations and facilitating professional development opportunities to enhance team members' skills and capabilities
Cabdicasiis Maxamed Abshir
Department Director
Certification Department
Somaliland Quality Control Commission
The Republic of Somaliland
Email:
Phone: +